Producing a Media Campaign - Evalution

For this assignment, we were tasked with creating three sources of advertisement for a media campaign for Harton and Westoe Boxing and Fitness club, for my three sources I decided to make a promotional video for the club, a poster with information on the club and a FaceBook page to upload the video and poster to. This is help with the advertising of the boxing club because all three sources of advertising would all be on one Facebook page.

I went to the boxing club twice, these two visits were to gather shots and footage of training and activities that happen during training sessions. Some of us even got involved and used some of their equipment for our footage to show how the equipment is meant to be used safely and correctly.

The finished promotional video, was uploaded on May 1st.

Harton and Westoe - Video

Starting on May 2nd, I started to create the other two promotional platforms for the boxing club. I started by creating a poster for the club with all the basic information and the original logo for the club, I also decided to make the colour scheme follow the colour scheme of the clubs logo on a black background so that the colours stood out and looks more interesting and could be more gripping to people who are looking for a local boxing club.



Once I had finished my poster, I decided to create a Facebook page for the third platform so that I could upload the poster and video to the page for further promotional purposes and so that all three platforms could all be found on one platform. I used images off the internet, to use as the page's profile picture and the banner.

HartonandWestoeBoxingClubDanParkes

Once I had uploaded all 3 platforms, I asked some friends for feedback on my work to see if there was anything that I could improve upon to make my work better.

For the promotional video, the feedback I was given suggested that my video was good as it gave clear representations of equipment that is available at the club and how some of the equipment is to be used correctly. They said that to improve my video, I could try using different shot types and camera angles to add a bit more variety to my video as well as to be a bit more creative.

For the poster, my feedback was that the colour scheme was clear as I used the colours from the boxing clubs logo, I even used the colours for the photo's and text on the black background to help the font and pictures stand out to anyone who views it. I thought that by using the original colour scheme from the club's logo, that it would be more recognizable to people who know the club's colours and see the new poster.

For my third platform for the promotion of the boxing club, my peers told me that they liked that I decided to create a Facebook page so that I could upload the video and poster to it to further the promotion of the club. But, they said that to improve add my name to the end of the page's name to prevent confusion for people trying to find the boxing club through Facebook.

After receiving this feedback, I know what I need to do in the future to improve my work and promotional techniques to increase the success rate of my work. I also see where I need to improve specifically to make my work more compelling for those who are looking into joining the boxing club. Personally, I believe that my promotional platforms for the boxing club was successful especially towards women because at the most recent Box Clever event, there was a statement that this was the first event that was heavily female dominated as more women took part in the bouts then in past events held by Box Clever.