For this assignment, we were tasked with creating three platforms to help promote a local boxing club and try to attract more people into signing up for lesson's and soon go on to fight in events for charity, we were given complete creative control meaning we could change the logo for the club as well as the colour scheme for the club. As part of this assignment, we were also granted the opportunity to go to the club to film and take pictures for our promotional platforms, were also allowed to use any and all equipment once we shown how to use them correctly so we could film each other using the equipment and if we went during open times we could film people who have been attending the club for a while to see more experienced fighters train.
I planned on making a promotional video first so that viewers can get a look into the club and see what they will be using and how they can use safely. The video is also to give off the right impression for people looking to join this club to begin their training in boxing, the video is also to help inform people of the range of possibilities that the boxing club can provide both physically and mentally. The video could convince people to join the club which provides 8 weeks free training which will improve a person's physical health which in turn could help their mental health because they're excited to go to training and get into shape. Since the club is associated with Box Clever events, this could inspire more people to join the club because they can help with local charities which could also inspire more people to attend the club and push themselves harder in training.
After the promotional video, I am aiming to use Photoshop to create a poster for the boxing club this is because posters are a great way to promote a business or club because they can be uploaded to the internet and if printed can be dispersed to multiple locations and can be seen by many more people around the local area which could be one of the best ways to try and convince people to join the club. Since poster's can be spread around and put up almost everywhere, it'd be a lot harder for people not to find one of the posters in a window or on a display board making it almost impossible for one of these posters not to be seen in the local area.
The third platform I am planning on making, is a Facebook page because it is a well known form of social media where I will be able to upload the poster and promotional video so that all three forms of promotion techniques that I will be making can all be found in one place which makes it easier for people to see all three for platforms at once when trying to out some information about the boxing club. One of the best parts about creating a Facebook page, is that they can be shared rapidly between multiple people's Facebook page's which adds to the clubs publicity.
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