Star Wars VII - Media Campaign

With Emma, we were given an assignment on January 31st to create a media campaign for a movie or franchise of our choice. I decided to my campaign on Star Wars VII - The Force Awakens as I am a big fan of the franchise and the film is only 3 and a bit years old, I thought that it'd be easier to my campaign as I could find everything I need for the film before its initial release in December 2015, I managed to find merchandise, the teaser trailer, official trailer and the official Star Wars Episode VII website.

Since Star Wars was bought off George Lucas by Disney, everyone was worried about what Disney would do to the Star Wars franchise but, Disney have always released amazing merchandise for any movie they have worked on and when they got all of the rights to Star Wars they started releasing merchandise in anticipation of Episode VII that started to calm a lot of fans down and started to create more excitement rather than the fans being reserved about their feelings towards a film that hadn't been  released yet.

The trailer and teaser trailer also started to cause a lot more hype as they had the original soundtrack remixed slightly to have a more noticeable beat to indicate that this is a new era for Star Wars and the original score for the movies.

Star Wars Powerpoint